Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

This…is not a healthy company with a bright future ahead.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

How can I help my cat adjust to sleeping in its own room after allowing it to sleep with us as a kitten?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is their product?

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

How do people develop stage 4 cancer without noticing until it’s too late?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

All their existing customers shake their canes and whine about them “selling out.”

What happens if they try to attract new customers?

Why cant school buses ditch kids who are late to the bus at the school? Like on the way home, if a kid is late when all the others arrived to the bus on time, why cant they leave the late kid behind since its not fair to the on time kids to wait?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What is their lifestyle?

How do scientists behave?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Typical Harley-Davidson customer

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

How do professional musicians handle their equipment during gigs? Do they bring their own or use the venue's sound system?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

What happens if they build new bikes?

The Number of Retirees Filing for Social Security Is Surging Under President Donald Trump -- and It's an Ominous Warning - The Motley Fool

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

My girlfriend told me that she wants to move in with me. I have my own apartment and I like my peace and quiet, but I also love her. We've been together for a year now. What should I do?